“It soon became clear, however, that the company was using a ‘shady’ SEO vendor that operated independently of its in-house social media team.
‘Their separate digital teams clearly have no idea what anyone is doing,’ says Singer. ‘Except the Web, of course, sees it all.’ “
from: Search Engine Marketing – SEO and Comment Spam, a Cautionary Tale: MarketingProfs Article.
MarketingProfs is a great community offerings tons of common sense guidance on everything related to online marketing. In this particular case, I highly recommend you take five minutes to read the article I’ve linked to above. You’ll have a clear idea of how comments on your blog can damage your brand and what you can do to protect yourself.
You’ll also see what a class act Adam Singer at Future Buzz is. I’ve never met the guy, but I am very impressed with how tactfully yet directly he handled the problem.
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